Magic Leap Bounds Into The Business World
Back when we reviewed the Magic Leap entertainment headset in 2018, we thought it was a significant leap ahead in AR technology. The headset was sleek, lightweight, and interesting solution to the field of mixed-reality headsets. The device has the potential to deliver incredible end-user experiences. Magic Leap's most popular product was unable to impress, much like others similar to it, like Google Glass.
For whatever reason - perhaps a lack of proper marketing, or a higher-than-affordable price tag, the Magic Leap One headset just didn't get the hype that it wanted (or deserved). The good thing, for AR users is the fact that Magic Leap hasn't given up hope just yet. After a flop in the market for consumer products, Magic Leap has refocused on the business sector.
Augmented Reality to Create a Brand New Crowd
The forthcoming products of Magic Leap Enterprise Suite. Magic Leap Enterprise Suite will specifically target the business landscape which includes the healthcare sector. It has been proven that the healthcare industry may be among the leading users of the latest technology for virtual and augmented reality, particularly as telehealth becomes more common.
The Enterprise Suite from Magic Leap will enable modern employees to utilize technologies such as spatial computing in order to acquire new skills, manage data and interact in a completely new way using 3D visualization. Magic Leap believes that focusing on business environments rather than the consumer industry will help it to recover from its poor reception to it's Magic Leap One Creator Edition of entertainment devices. The CEO of Magic Leap, Rony Abovitz, expected that the entertainment headsets could sell 1 million units within the initial year.
The Florida company wasn't content to just wait for the event to occur - they have raised $3.13billion as venture capital. Unfortunately, just 6,000 futuristic headsets were offered by the company based in Florida during the beginning of its first quarter.
Spatial Computing: A New Chapter
Magic Leap's tech, although extremely immersive, comfortable and engaging but it wasn't a hit with consumers as the company expected. Omar Khan says there is still time for Magic Leap to get an advantage on its VR/AR competitors. Magic Leap's move to the market place is the first step towards a new chapter for the business. Magic Leap even believes that the new strategy will lead to significant business possibilities for its customers.
Magic Leap's move to concentrate on business may bring exciting new opportunities, however it's also vital to keep in mind that it will be in direct competition against some of the biggest brands. Microsoft and Google have already developed their AR applications for the corporate market. But there could an opportunity for a rival such as Magic Leap to sweep in and take a piece from the pie. From banking to magic leap and investment services, industries have proven to be more attuned to AR.